IN THE MEDIA

The eco-consumerism movement started decades ago. But now, both consumers and businesses are moving from talk to action. I shared with Channel News Asia that businesses must ask: Is sustainability a part of my brand story? How do I stay relevant to the eco-consumer who increasingly chooses brands that are authentically aligned to her sustainability concerns?
View the interview here: http://bit.ly/31QmM2W

When will it be the last straw?

That's the question on Singapore's mind, where 2.2 million plastic straws are used daily, and where efforts are now underway to reduce this. But more needs to be done to reduce single use, non-biodegradable plastic than just an anti-straw campaign. I shared my thoughts with ChannelNewsAsia a few weeks ago - take a look here. https://lnkd.in/fJVTF77

How relevant are big brands to the future consumer?Shared my thoughts with MediaCorp's cna a few days ago - take a look here. https://bit.ly/2GBIbUh

Had a very interesting chat with MediaCorp on ChannelNewsAsia’s Money Mind program. It was about the HENRYs. Wondering who that is? Click to find out (skip to start at 07:06 min to save time!)https://lnkd.in/fsdfAHK

How ready are you for the future consumer? Come join us and hear from industry leaders on 22 February at our annual ASEAN Consumer Industries event: https://go.ey.com/2WQqlDk

Pleased to discuss the Singles Day phenomenon, the re-invention of Singapore's Orchard Road and other future retail trends on CNA's Money Mind program. The future consumer is demanding a re-imagination of retail, and it seems the future is closer than we realize! Here's the link to the feature:https://lnkd.in/ftUYumv